Farouk

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Positioning & Purpose for Businesses & Brands

Adweek recently published an article titled” Consumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark”. The article starts with recent research from Havas Worldwide. Havas surveyed 1,500 global brands and more than 300,000 people around the world, they found that only 20 percent of brands actually have a positive impact […]