“I want to shoot stuff, but I don’t want it to be super low quality!” This line and variations of it are something I hear often. Yes, although a videographer or production team will probably be able to do a better job, there shouldn’t be anything stopping you from confidently shooting videos when you need […]
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Creator of by 'rouk
Why Video Testimonials Will Attract More People To Your Practice & How To Get Started
“How have I ever lived without this?!” is something we’ve all said before. Whether it’s a new nighttime routine that helps you get a good night of sleep, a new fitness product that gives you energy or a new type of wine that you enjoy drinking. There are simply things we learn and find along […]
It’s 2019, Here’s a New Look At How Messages Spread To People
The way we share our words & ideas has changed. It’s no secret that the internet has changed how we do everything. We now have the ability to connect with people who are interested in the same things we are with ease, but not only that, we are also able to have in-depth […]
News: Video Is Showing Up In Google’s Featured Snippets More
It seems like there’s a new reason why video is important for businesses & brands every day. Featured snippets are bite-sized pieces of information that Google is beginning to give you when you search for something. They usually look like this. Recently, Hubspot reported that featured snippets are showing up in Google searches that contain videos […]
Statistic: Facebook usage is declining for people ages 12-54
Shooting With RI area Realtor, Justin Russillo
I sprang out of bed in a hurry because I was about to miss the train. It was an early morning in January and I needed to catch a train going from New York, NY to Providence, RI (my hometown). It was just cold enough that I knew I needed my heavy winter coat, the […]
News: Just 9% of small businesses are using this highly effective advertising channel
[towards the end of this article I explain what this means for real estate agents, dentists & restaurant owners] The news summary: Entrepreneur recently found that just 9% of small business owners are using YouTubeadvertising to promote their business. With YouTube now accounting for 37% of all mobile internet traffic, this number is extremely low […]
Without This One Thing, Marketing For Dentists & Doctors Will Fall Flat
In 1962, rental car company Avis was losing money FAST and They needed to find a solution because they were almost out of business. The problem was that Hertz rental cars were way ahead of Avis in terms of market share, and Avis knew that a lot of people were going to Hertz first. As any company would, […]
3 reasons why every real estate agent should have a youtube channel
As a realtor in today’s world, it’s important to consistently find ways to stand out amongst your competition, especially if you’re in a competitive market like New York City. It’s no secret that this need for realtors to stand out exists, but you probably aren’t sure of exactly what type of marketing efforts can help […]
What Is The Point of A 6-second Video Advertisement?
6 seconds isn’t enough time to do most of our favorite things (at least I hope). “Can you make an impact in just 6 seconds?” I was curious. This question made me take a closer look at the purpose of 6-second video advertisements and ask questions. Who is using these advertisements effectively? Is anyone […]