It seems like there’s a new reason why video is important for businesses & brands every day.
Featured snippets are bite-sized pieces of information that Google is beginning to give you when you search for something. They usually look like this.
Recently, Hubspot reported that featured snippets are showing up in Google searches that contain videos are showing up in search more often.
Since these featured snippets show as direct responses to search questions, many people who provide how-to content may benefit.