It seems like there’s a new reason why video is important for businesses & brands every day.

Featured snippets are bite-sized pieces of information that Google is beginning to give you when you search for something. They usually look like this.

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Recently, Hubspot reported that featured snippets are showing up in Google searches that contain videos are showing up in search more often.

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Since these featured snippets show as direct responses to search questions, many people who provide how-to content may benefit.

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